LEXUS x MUME

LEXUS’ global campaign “Dining Out with LEXUS” creates experiences representational of the brand’s tagline “Experience Amazing”. With the achievement of these gourmet banquets, LEXUS establishes itself as a luxury car brand as well as a lifestyle icon.

In December 2018, LEXUS partners with Chef Richie from MUME, who designs an
extraordinary gourmet experience that meticulously expresses the luxurious refinement of LEXUS.

Experience Amazing.

CLIENT | LEXUS
TYPE | PR & Marketing, Filmography
YEAR | 2018
SERVICES | CRM Event, Michelin & 50 Best Restaurant /Chef Collaboration

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