TIGER Rice Festival

As TIGER is turning 100 in 2023, to pre-celebrate, TIGER hosts a “Rice Festival” in collaboration with 7 beloved restaurants around Taiwan.

The featured restaurants include Jin Yue Xuan & Torien Yakitori from Taichung, Pankoko & Zyuu Tsubo from Tainan, as well as Xue Xue Taste Lab & have a sEAT from Taipei — all with limited menus exclusively designed for the TIGER Rice Festival.

All menus are designed using TIGER’s Pressure IH Rice Cooker JPC-G. 9 layers of ceramics coating on the inner pot and pressure IH technology allow the rice cookers to recreate the dreamiest rice.

CLIENT | TIGER
TYPE | PR & Marketing
YEAR | 2022
SERVICES | Media Communication, Media Event, Restaurant/Chef Collaboration

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